No price, no lead
Visitors comparing shops want a number. Without one, they leave to find it somewhere else.
Automotive · Paint protection and wraps · South Florida
Pick your protection, see the price.
AWS Wrap is an XPEL Authorized Dealer in Hollywood, Florida, protecting and restyling cars for more than ten years. We designed and built their new WordPress site in one month: a bold look that matches the cars they work on, a price calculator people actually play with, and a page for every service South Florida drivers search for.
- Client
- AWS Wrap
- Scope
- Web design, WordPress development
- Timeline
- 1 month
- Live site
- awswrap.com ↗
The challenge
People want a price. Shops hide it.
People shopping for paint protection film compare shops on two things: how the work looks and what it costs. Most local shops show a gallery and a "call for a quote" button, so visitors leave to find a number somewhere else.
AWS Wrap needed a site that looks as premium as the cars in their garage, gives a clear starting price up front, and shows up when someone in Miami, Hollywood or Fort Lauderdale searches for a specific service.
- Starting prices visible before the first call
- A look that matches high-end cars
- A page for every service people search for
A long list of services
PPF, tint, ceramic coating, color change, fleet wraps and more, each with its own buyers and questions.
Local search
People search by service and city. One generic services page can't rank for all of them.
How we worked
One month, from the first sketch to a live site.
A short timeline meant clear stages and quick feedback. Each stage ended with something AWS Wrap could see and approve.
Discovery
What drivers ask before buying
We went through the services, packages and prices with the team, looked at other South Florida shops, and listed what people search for.
- Services and pricing review
- Local competitor review
- Search terms per service
Structure
Price and proof up front
A homepage that leads with the dealer status, then the calculator, reasons to trust, services, real work and plans.
- Site map and page order
- Calculator logic
- Service page template
Design
Dark, bold and fast
Black backgrounds, a racing red accent and a wide techno typeface, built around the shop's own photography. Desktop and mobile.
- Homepage and inner pages
- Pricing and calculator UI
- Mobile layouts
Build
WordPress, ready to grow
Developed in WordPress with the interactive calculator, editable service pages and a blog, then tested on real phones.
- WordPress development
- Calculator and forms
- Blog and SEO basics
At a glance
0 monthFrom first design to launchDesign and WordPress build
0Protection levels in the calculatorFull front, track pack, full body
$0Starting price, shown up frontXPEL full front PPF
0+Years of experienceLeading the "Why choose us" block
The idea
Let people price it themselves.
Instead of a "call for a quote" button, the homepage has a slider. Move it and the protected area on the car grows while the price updates, from full front to track pack to full body. People understand what they're paying for before they ask.
Try it. This is a working replica of the calculator.
Total cost$2,099Track pack PPF
Trust
Their own cars, not stock photos.
Four reasons to choose AWS Wrap sit next to a real car from their shop: ten years of experience, wrapping every detail including door jambs, friendly service and premium materials.
Services
One card, one service, one page.
Ceramic coating, window tint, paint protection film, color change, fleet wraps and more. Each card leads to its own page written for local search, like "XPEL Ceramic Coating in Hollywood, FL".
Portfolio
The cars do the selling.
A clean six-car grid on the homepage, all shot in the same location so the colors and finishes speak for themselves, with a link to the full portfolio.
Pricing
Three plans, no surprises.
Full front, full body and color change, each with a starting price and a short list of what's included. The most popular plan is marked, and every card ends with "Get Quote".
Social proof
Reviews from the neighbourhood.
Short customer reviews in a carousel, each signed with a first name and a South Florida area like Miami Lakes or Hialeah, so locals see people like them.
Content
A blog the team runs itself.
Articles on tint, PPF costs and fleet wraps answer the questions people type into Google. Built in WordPress, so the team publishes new posts without a developer.
Mobile
Big type, big buttons, same punch.
On a phone the headline keeps its weight, both actions go full width and the calculator stacks with a thumb-sized slider.
Key decisions
Choices that turn browsing into quote requests.
How do you talk about price?
The usual answer
"Call for a quote" and nothing else.
What we did
An interactive calculator on the homepage plus three plans with starting prices.
What photos do you show?
The usual answer
Stock images and manufacturer shots.
What we did
Their own cars, shot in one location, in the gallery and the "Why choose us" block.
How do you present services?
The usual answer
One page with a long list.
What we did
A card per service, each leading to its own page written for a city, like Hollywood or Miami.
How do you earn trust fast?
The usual answer
A row of brand logos.
What we did
"XPEL Authorized Dealer" in the headline and local reviews signed with a neighbourhood.
The result
A site as sharp as the cars.
1 monthfrom the first design to the live WordPress site
Price firsta calculator and clear plans instead of "call for a quote"
Local SEOa dedicated page for each service and area
Editablepages and blog the team updates without a developer
What AWS Wrap
walked away with
- A new website design, desktop and mobile
- A WordPress build in one month
- An interactive PPF price calculator
- Pricing plans with starting prices
- Service pages for local search
- A portfolio gallery and review carousel
- A blog the team updates itself
- Quote buttons across the site
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