No cards, no problem
Card fields scare off shoppers who only pay in cash. The checkout had to drop them completely.
Beauty · Natural cosmetics · Tunisia
A beauty store built for cash on delivery.
Alma Secret is a Spanish brand of certified natural cosmetics. Its Tunisian distributor needed an online store that works the way Tunisians actually shop: in French, in dinars, paid in cash at the door. We designed the full store and built it on Shopify, from a shop-by-concern homepage to a one-page checkout with no card fields at all.
- Client
- Alma Secret Tunisie
- Scope
- UX and UI design, Shopify development
- Market
- Tunisia · French · TND
- Live store
- almasecret.tn ↗
The challenge
Premium skincare, paid in cash at the door.
In Tunisia most online orders are paid on delivery, and many shoppers never enter a card online. A standard Shopify checkout asks for exactly what they don't want to give, and a courier needs an exact locality to deliver.
At the same time Alma Secret is a premium brand: Ecocert-certified, made in Spain, sold in 24+ countries. The store had to feel as calm and clean as the products, and help people pick the right cream without a beauty advisor next to them.
- A checkout built for cash on delivery
- Help people find the right product fast
- Look like the premium brand it is
Delivery to a locality
The courier only delivers to an exact locality from its own directory, so the address form had to match it.
Too many choices
Face, body, hair, pregnancy-safe care and packs. Without guidance, people leave before they find their product.
How we worked
Design every screen, then build it on Shopify.
Two clear stages. First every page and state was designed on desktop and mobile, then the store was built on Shopify and checked page by page before launch.
Discovery
How Tunisians buy online
Payment habits, delivery rules and the courier's address directory shaped the store before any design started.
- Market and payment review
- Courier requirements
- Site map
Design
Every page and state
Homepage, collection with a filter drawer, product page, cart drawer, checkout, FAQ, contact, brand story and newsletter popup.
- Desktop and mobile
- Filter drawer and cart
- COD checkout
Build
Shopify, no Plus plan
Instead of the expensive Shopify Plus plan, a cash-on-delivery form app gives the custom checkout on the standard plan.
- Shopify theme
- COD order form
- Courier locality list
Launch
QA, page by page
Every page, filter and order flow tested on real phones, with fixes closed before the store went live.
- Mobile QA
- Order flow tests
- SEO basics
At a glance
0+Positive reviews of the brandFrom 24+ countries
0Skin and hair concerns to shop byRight on the homepage
0Card fields at checkoutCash on delivery only
0–72hDelivery anywhere in TunisiaFree from 150 DT
The idea
A checkout people trust.
The order form asks only what a courier needs: name, phone, governorate, locality and address. No account, no card, no second step. The total is shown before the button, and the button says exactly what happens next: you pay when the parcel arrives.
Finaliser ma commande
Crème contour des yeux anti-âgeSoins visage · 1
76 DTNom completAmira Ben Salah
Téléphone•• ••• •••
GouvernoratSousse ⌄
LocalitéSahloul ⌄
AdresseRue, numéro, étage
Paiement à la livraisonVous payez en espèces à la réception
LivraisonOfferte dès 150 DT
Confirmer ma commande · 76 DT
Shop by concern
Start from the problem, not the catalogue.
Right under the hero, a swipeable row of concerns: dry skin, oily skin, anti-aging, damaged hair and more. Each card shows a real face and opens only the products that solve it.
Best-sellers
Proof on every product card.
Each card shows the category, star rating with the number of reviews, price in dinars and a quick add-to-cart button, so people can buy straight from the homepage.
Signature range
Tell the story behind the jar.
The Cleopatra range gets its own block: donkey milk, thermal water, argan and green tea, shown as ingredient chips next to a bright product photo, with one clear link to the whole range.
Trust
Real customers from real cities.
Verified reviews signed with a first name, city and age, from La Marsa to Sousse, followed by the brand's big facts: 30,000+ positive reviews, Ecocert certified and 100% made in Spain.
Mobile
Most orders come from a phone.
Swipeable rows instead of long grids, a product page with the price, stock and both buttons in the first scroll, and a cart that says it plainly: two minutes, no bank card, you pay the courier.
Key decisions
Choices made for the market, not a template.
How do people pay?
The usual answer
The default card checkout.
What we did
A one-page cash-on-delivery form, on the standard Shopify plan.
How does the address work?
The usual answer
Free text fields and a postcode.
What we did
Governorate and locality picked from the courier's own list, so every parcel can be delivered.
How do shoppers choose?
The usual answer
A menu of product types.
What we did
Shop by concern on the homepage, plus a filter drawer on every collection.
What about delivery options?
The usual answer
Several shipping methods to compare.
What we did
One option, 24–72 hours anywhere in Tunisia, free from 150 DT.
The result
A premium brand, bought the local way.
COD onlya checkout with no card fields and no account to create
Deliverableevery order arrives with a locality the courier knows
Guidedshoppers start from their concern, not the catalogue
Standard plana custom checkout without paying for Shopify Plus
What Alma Secret
walked away with
- A full store design, desktop and mobile
- A Shopify build in French and dinars
- A one-page cash-on-delivery checkout
- Courier locality selection
- Collection filter drawer and cart drawer
- Product pages with a sticky buy bar on mobile
- FAQ, contact and brand story pages
- Newsletter popup with a first-order discount
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