What a WordPress to Webflow migration costs in 2026

The short answer

For a typical company site of 10 to 30 pages with a blog, a careful migration to Webflow costs from $2,900 and takes 1 to 3 weeks. That covers the content audit, the CMS setup, the content import, the template rebuild, a full 301 redirect map and checks after launch.

A migration combined with a redesign is a website project, not a migration, and usually starts around $6,900. Content-heavy sites with hundreds or thousands of posts are priced after an audit, because the work depends on how clean the content is, not only on how much there is.

What you are actually paying for

A migration looks like copying pages from one tool to another. The copying is the easy part. The work that protects your traffic and your team's time is everything around it:

• Content and SEO audit. Every page, post and template listed, with the ones that bring visits and links marked, so nothing that earns traffic gets lost.
• CMS model. Collections for posts, categories, authors, case studies or resources, with fields for SEO titles, descriptions and images, set up for how your team publishes.
• Content import. Posts, images and metadata moved as CMS items through a cleaned export, not pasted by hand.
• Template rebuild. Each page layout rebuilt natively in Webflow with a clean class system, so the site stays easy to edit.
• Redirect map. Every old URL pointed to its new home with a 301 redirect. This is the step that keeps your rankings.
• Checks before and after launch. Broken links, meta tags, speed, forms and indexing, then a few weeks of watching Search Console.

When a quote is far below the market, one or more of these steps is usually missing. Most often it is the redirect map and the checks after launch, which are exactly the parts you only notice when traffic drops.

Six things that move the price

1. How many different layouts you have

A home page, a services page, a blog post and a case study are four templates. Each one is designed or rebuilt once, then reused. A site with 40 pages on 6 templates is a smaller job than a site with 15 pages where every page was built differently in a page builder.

2. How much content, and how clean it is

A few hundred clean posts import quickly. Posts full of page builder markup, shortcodes, embedded galleries or custom fields take longer, because each pattern has to be cleaned or rebuilt before it fits Webflow's rich text.

3. Your URL structure

Webflow places CMS items under a collection folder, for example /blog/post-name. If your WordPress posts live at the root or under dates like /2024/05/post-name, every one of those URLs changes and needs a redirect. That is normal and safe when it is planned, but it adds work to the redirect map and testing.

4. Plugins that need a replacement

Forms, search, memberships, multilingual content, events or calculators often run on WordPress plugins. In Webflow some become native features, some need a small integration, and a few need a different approach. Each one is listed in the audit and priced, so there are no surprises later.

5. Move as is, or redesign on the way

Keeping today's design is the fastest route. Many teams use the move to fix the design as well, which makes sense because the templates are rebuilt anyway. Just know it turns a migration into a website project, with design rounds and a longer timeline.

6. Integrations and tracking

CRM forms, analytics, tag manager, cookie consent, chat widgets and ad pixels all need to be reconnected and tested on the new site. A typical company site has between three and eight of these.

Running costs after the move

The migration is a one-off. After launch you pay Webflow for hosting instead of paying for WordPress hosting, premium plugins and the developer time that keeps them updated.

• Webflow site plan. Billed per site, yearly or monthly. The plan you need depends mostly on how many CMS items you have. Webflow reworked its site plans in 2026, so check the current limits on webflow.com/pricing before you compare.
• Workspace seats. Only needed for people who build or design in Webflow. Content editors can usually publish without a paid seat.
• Third-party tools. Only if a plugin had no native replacement, for example an advanced site search.

What usually disappears is the maintenance line: plugin updates, security patches, broken layouts after an update and the developer hours spent fixing them. For most marketing sites that is the real saving, and the reason teams move in the first place.

Doing it yourself, a freelancer or a studio

Doing it yourself works for a small blog with simple posts. You can export your content, convert it to CSV, import it into a Webflow collection and add redirects in the site settings. The risk is in the details: images still loading from the old server, missing meta descriptions, redirects that point to the wrong place, or a staging site that gets indexed by mistake.

A freelancer is a good fit when the site is small and you already know what you want. Ask how they handle redirects and what they check after launch. If the answer is vague, the price is low for a reason.

A studio makes sense when traffic matters, when the content is large or messy, or when you want a redesign at the same time. You get a written plan, one team responsible for design, build and SEO, and someone watching the numbers after launch.

The hidden cost of a cheap migration

The expensive migration is the one that has to be fixed later. These are the problems we are asked to repair most often:

• Lost rankings. Old URLs return 404 errors instead of redirecting, and the pages that brought leads disappear from Google within weeks.
• Images that vanish. Images inside blog posts still point to the old WordPress server. Everything looks fine until the old hosting is cancelled.
• Empty meta tags. Titles and descriptions were not mapped to CMS fields, so every post now shares the same generic snippet in search results.
• A site nobody can edit. Classes named div-block-42 and copied styles mean every change risks breaking a layout, which defeats the point of Webflow.

Fixing these after launch usually costs more than doing them properly the first time, and lost traffic takes months to come back.

How to get an exact quote

You can get a precise, fixed price for a migration in a day if you share four things:

1. Your current site address.
2. A rough count of pages and posts, or simply your /sitemap.xml link.
3. The plugins you rely on: forms, memberships, search, languages, anything custom.
4. Whether you want to keep the current design or refresh it during the move.

With that, we can send a written plan with scope, timeline and a fixed price within 24 hours. No call needed.